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Not just the flavors, but the marketing, the bright colorsits almost their way of sneaking Joe Camel back on the market. Selling Cool Kids Effective marketing to young people explains part of the industrys success

Pack inserts are already used in other countries - including Canada and Israel, with Australia also announcing its intention to introduce them - and there is evidence that they can be an effective means of encouraging smokers to quit

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Possible contributing factors include: Reduced blood flow to the inner ear Increased oxidative stress Damage to delicate hearing structures Smoking combined with loud noise exposure may further increase the likelihood of hearing damage over time